Ferrari has always stood at the intersection of performance and prestige. But with its latest capsule collection, the Italian powerhouse shifts gears once again—this time into the world of modern fashion—with a fresh drop co-designed by its Formula 1 star, Charles Leclerc, and Ferrari’s creative director, Rocco Iannone.
This isn’t your average celebrity collaboration. It’s a calculated blend of motorsport heritage and sharp, street-ready design—anchored in Ferrari’s unmistakable DNA but tuned for a new generation of fans.
A Personal Touch from the Driver’s Seat
Charles Leclerc, Ferrari’s Monegasque F1 driver and one of the sport’s most recognizable faces, has long embodied the elegance and precision the brand is known for. With this capsule, he steps into a new role: co-creator.
The collection channels his off-track personality—minimal, bold, and performance-driven—into a series of limited-edition pieces that feel just as at home on the streets of Milan as in the paddock. “It’s about capturing emotion and speed,” says Leclerc. “But also making it wearable, making it mine.”
Design with a Pulse
Rocco Iannone, who has been redefining Ferrari fashion since taking the creative lead, brought his signature architectural tailoring to the table. The result is a sleek 7-piece lineup featuring:
- A racing-inspired bomber jacket in Ferrari red, trimmed with tonal embroidery and Leclerc’s signature number 16.
- Monochrome technical trousers cut with laser-sharp precision.
- A lightweight knit turtleneck, perfect for layering with subtle nods to track gear.
- Graphic tees and hoodies with sculptural logos, blending Ferrari’s past and present.
Materials include performance fabrics, structured cotton, and subtle eco-leather accents—a nod to innovation and responsibility.
The Ferrari Lifestyle, Reimagined
This isn’t just a merch line—it’s a statement. It speaks to Ferrari’s expanding lifestyle universe, where speed meets sustainability, and where a motorsport brand can pivot into high fashion with credibility.
Shot in a moody urban setting with Leclerc himself modeling the collection, the campaign oozes cool confidence. It feels premium but grounded, exclusive but wearable.
Limited, Collectible, and Already Coveted
The capsule is available in extremely limited quantities at Ferrari’s flagship stores and select fashion retailers. Early buzz from fashion insiders suggests the drop won’t last long—especially with collectors of both fashion and Formula 1 memorabilia circling.
