At MenWith, we love the world of watches and some events belong on calendars not because of size, but because of substance. Dubai Watch Week, entering its 7th edition this November, has quietly earned its place among the most anticipated moments on the horological map. What began in 2015 as a regional celebration of watchmaking now stands shoulder-to-shoulder with the global greats – and this year, it’s stepping into even more ambitious territory.
Under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture, Dubai Watch Week 2025 will unfold from November 19 to 23 at a new 200,000 square-foot venue in Dubai Mall’s Burj Park. Surrounded by the Burj Khalifa, Dubai Opera, and The Dubai Fountain, the location offers more than spectacle – it reinforces the city’s role as a crossroads of innovation, craftsmanship, and cultural exchange.
Over 90 Brands, One Purpose
This year marks a 46% increase in participating maisons, with more than 90 brands confirmed. Some, like Rolex, Audemars Piguet, and Van Cleef & Arpels, are the pillars of traditional watchmaking. Others, like MB&F, Kurono Tokyo, and Studio Underd0g, offer fresh perspectives that push the category forward. All will exhibit in bespoke stand-alone spaces, reflecting the curated approach Dubai Watch Week has taken since inception.
Notably, the exhibition will also include dedicated zones for microbrands and ultra-niche creators. It’s a reminder that true innovation often comes from the edges of the industry.
Not Just a Fair – A Movement
More than a trade show, Dubai Watch Week has always leaned into storytelling, education, and accessibility. Free to attend and open to the public, the event is as much about community as it is about commerce. Expect immersive programming formats, collaborative activations, and a focus on independent voices across horology.
“Creating a memorable experience for guests by refreshing our programming and curating activations is at the heart of what we do,” said Hind Seddiqi, CEO of Dubai Watch Week. “As we celebrate 10 years since our founding, this edition is not just a milestone – it’s a new beginning.”
The Bigger Picture
Supported by the Dubai Department of Economy and Tourism, Dubai Culture, and Dubai Mall, the event dovetails with broader ambitions for the emirate: to position itself as a global nexus of creativity, commerce, and luxury. From the local collector to the international connoisseur, everyone is invited to witness this unfolding chapter in the story of timekeeping.
To register or learn more, visit dubaiwatchweek.com. For a closer look behind the scenes, follow @dubaiwatchweek on Instagram.