As Swedes we know a thing or two about midsummer celebrations. This was different.
A drone show illuminated the sky over the Amalfi Coast. The lights formed the shape of a new flagship, revealed during an event Ferretti Group called “Midsummer Dream.” The weekend was held for the brand’s owners against the backdrop of Borgo Santandrea, a five-star resort in Amalfi.
The gathering began with a toast to mark the opening of a new Riva Lounge inside the resort. It joins a list of other Riva Destinations situated in well-known Mediterranean locations, intended to offer an experience of the brand’s aesthetic and the idea of a dolce vita lifestyle.
The 54-Meter Flagship
The centerpiece of the weekend was the majestic Riva 54Metri. At 54 meters, it is the largest yacht the company has ever built. Its presentation was the main event of the evening, following an elegant dinner.
The new flagship is constructed entirely from aluminium. It was accompanied by a fleet of other boats representing the various brands within the Ferretti Group portfolio.
A Curated Weekend
The event was designed to celebrate Italian yachting and hospitality. During dinner, entertainment was provided by a tableau vivant and other artistic performances. Ferretti Group also brought in partners for the occasion.
The official automotive partner was Range Rover, which showcased its Range Rover SV Intrepid model. The wine partner for the event was Marchesi Antinori.
The evening culminated in a magical Beach White Party. The celebration by the sea was crowned by a breathtaking fireworks display framed against the Mediterranean sky.
Read more about yachts here.
