As the year closes and Christmas Eve arrives, the cards should already be in. Some opened, some left standing, all part of the quiet choreography of the season.
LVMH’s arrived without words. Just the cards, presented as they are, with no message attached and no explanation offered. At this level, no words are needed. The gesture carries its own weight. It shows the house unity.
The cards feel considered rather than decorative. Black and white doing what they have always done for the Group, creating clarity, proportion, and a sense of order. The familiar serif logotype anchors the composition, not as branding but as presence. Everything else is allowed to breathe.
A Group made of many voices understands the value of one shared form. Seventy five maisons, each with its own tone and tempo, momentarily aligned through restraint. Dior, Hennessy, TAG Heuer, Tiffany. Different histories, same discipline. The cards do not name this relationship. They assume it. Read more from the Maisons here.
There is pleasure in how little is asked of the viewer. The eye moves slowly. Space comes before colour. The experience is calm, almost cooling, like light through a winter window. Nothing insists. Nothing performs.
This is not about novelty or seasonal charm. It is about ritual. Group level greetings are rare, and when they appear, they are stripped back by design. They speak to everyone at once without singling anyone out. Those who recognise the code will understand the intention.
Courtesy still has a place in luxury. A note, properly timed and properly judged, does not need sentiment spelled out. The tactile memory of paper is there, even when the card is seen rather than held. Weight, finish, proportion, all implied.
In a year that demanded constant output, the decision to let silence do the work feels deliberate. Scale creates the temptation to add more. Restraint suggests something else entirely.
On Christmas Eve, when most messages have already been delivered, these cards sit comfortably among them. Not as statements, not as content, but as a shared pause. Unity, shown once, and left to stand.
We would like to take the chance to wish you a calm Christmas and a measured beginning to the year ahead.
