For a brand that has spent a century shaping how the world listens, celebrating 100 years calls for more than nostalgia. With the Beolab 90 Titan Edition, Bang & Olufsen delivers a statement that feels both reflective and forward-looking – a reimagining of its most ambitious loudspeaker, refined through craftsmanship, material honesty and acoustic mastery.
A decade after the original Beolab 90 redefined high-end audio, the Titan Edition strips the design back to its essence. Conceived through Bang & Olufsen’s exclusive Atelier service, the speaker reveals its structural core rather than hiding it. The result is a sculptural object where technology becomes part of the visual language, and sound feels inseparable from form.
The defining feature is its imposing aluminium cabinet, weighing in at 65 kilograms and hand-sandblasted using fine particles of crushed volcanic rock. The finish is raw yet controlled, tactile yet elegant. Polished base panels create a subtle sense of levitation, giving the speaker an architectural presence that feels both grounded and impossibly light. It’s a careful balance of contrasts – matte against polished, exposed against refined – that reflects Bang & Olufsen’s design philosophy at its most confident.
Look closer and the craftsmanship reveals itself in quiet, obsessive detail. The face mask is milled from a single block of solid aluminium, requiring over twelve hours of precision machining per piece. Fine grooves radiate around each driver like frozen sound waves, while engraved fasteners and discreet inscriptions reference both the brand’s centenary and the legacy of the original Beolab 90. Even light plays a role, with subtle apertures allowing illumination to interact with the speaker’s form, adding depth without distraction.
Beneath the sculptural exterior lies the same uncompromising acoustic foundation that made the Beolab 90 legendary. Eighteen handcrafted drivers, each powered by dedicated amplification and advanced DSP, work in harmony to deliver extraordinary control. Beam-forming technology allows the soundstage to shift effortlessly – from an intimate, precisely focused sweet spot to a room-filling 360-degree experience – all while maintaining clarity, power and presence.
Since its debut in 2015, the Beolab 90 has served as a technological incubator for Bang & Olufsen, influencing everything from its loudspeakers to its headphones. The Titan Edition doesn’t just celebrate that legacy; it elevates it, reminding us how deeply innovation and craftsmanship are intertwined at the highest level of audio design.
As the first of five Atelier-crafted masterpieces marking Bang & Olufsen’s 100-year anniversary, the Beolab 90 Titan Edition sets the tone for what’s to come. Produced in exceptionally limited numbers and accompanied by a certificate of authenticity, it stands as both a collector’s piece and a vision of what happens when sound, material and artistry converge.
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