After making waves earlier this spring with Hackett London’s SS25 campaign, Carlos Sainz Jr. and his father, rally legend Carlos Sainz Sr., return for the brand’s Autumn/Winter 2025 collection. Building on the narrative of “Tradition & Modernity,” the father-and-son duo once again embody Hackett’s vision of timeless elegance, this time through the lens of cooler seasons, textured fabrics, and a wardrobe built for depth and layering.
The FW25 campaign continues the story in a setting steeped in intimacy and heritage, with imagery that balances quiet moments and playful rivalry. Against the backdrop of British country life, the Sainzes showcase a collection that blends the refinement of tailoring with the ease of contemporary outerwear. Tweed overcoats, Glen check blazers, lambswool knits, cavalry twill trousers, and corduroys speak of heritage, while modern cuts and functional jackets add a fresh note for today’s gentleman.
More than just clothing, the campaign explores the dialogue between generations. The elder Sainz radiates composure in double-breasted layers and Glen check coats, while his son channels a younger energy in casual overshirts, half-zip knits, and slim-cut tailoring. Together, they reflect Hackett’s belief that true style is not bound to a single age but passed on, reinterpreted, and made new with each season.
Hackett London’s FW25 chapter feels richer and more grounded than spring’s lighter touch – a continuation that underscores the bond of family and the enduring appeal of classic menswear. It is a reminder that elegance is not fleeting, but a legacy to be carried forward.
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