
LeBron James Becomes the First-Ever “Kenbassador” in Groundbreaking Barbie Collaboration
LeBron James just made history off the court—as the first-ever “Kenbassador” for Barbie. In a bold new collaboration with Mattel, the NBA icon is honored with his own Ken doll, celebrating his impact on culture, fashion, and community. Here’s what makes this launch more than just a toy drop.