
Norqain: Family Ties, Emotional Watchmaking & Ice Cream
Tobias Küffer reflects on Norqain’s emotional roots, family legacy and a future shaped by bold ideas.

Tobias Küffer reflects on Norqain’s emotional roots, family legacy and a future shaped by bold ideas.

Wilhelm Schmid reflects on the values that guided A. Lange & Söhne through loss and revival.

We sat down with Jean Laconte, Head of Innovation at TAG Heuer, to explore the thinking behind the piece.

Big Bang 20th Anniversary, changing the future of timekeeping, and being the trouble child in the industry.

A clash of ideologies that shouldn’t work together, but somehow creates something quietly and undeniably beautiful.

In the quiet Swiss village of Fleurier, time doesn’t just tick. It sings.

I didn’t expect a Swiss heritage brand to embrace AI boldly, but Audemars Piguet did.

A focused take on utility and proportion, built for daily wear without forcing the point.

A strategic triad emerges in Dubai as Breitling previews the return of Universal Genève and Gallet.

At Dubai Watch Week 2025, Biver expanded its Automatique line with nine refined models, emphasizing craftsmanship, natural materials, and elegant contrasts.