Ferrari’s logo has always done a lot of heavy lifting. The Prancing Horse is shorthand for speed, status, and a certain Italian stubbornness about doing things the “right” way, preferably with twelve cylinders and plenty of noise. With the new 12Cilindri Tailor Made created specifically for South Korea, that same emblem becomes something else too: a cultural translator.
This is not a “limited edition” in the Instagram sense. It is a one-off, built through Ferrari’s Tailor Made programme and shaped by a collaboration spanning Maranello, North America’s COOL HUNTING®, and a group of young South Korean artists. That mix could have ended in a confused design exercise. Instead, it lands as a surprisingly coherent statement about where luxury is going: less about owning an object, more about owning a story nobody else can copy.
Design: colour that refuses to sit still
The headline feature is the transitional “Yoonseul” paint, a finish that shifts from green to violet with blue highlights. In bright light it reads like celadon turned futuristic, which is exactly the point: a nod to Korean heritage with a modern Seoul after-dark energy. On a car this cleanly surfaced, the moving colour does the talking, and it will polarise the purists who prefer their Ferraris in primary red. Good. A flagship should have the confidence to be slightly controversial.
Even more intriguing is how the artists’ work affects the brand’s sacred symbols. The Scuderia shields, wheel caps, the long “Ferrari” nameplate, and the Prancing Horse itself get a translucent treatment inspired by artist Hyunhee Kim. Mess with the logo and you normally risk heresy. Here, it feels like Ferrari admitting the badge can be a canvas, not just a stamp.
Interior: craft you can actually feel
Inside, the Tailor Made brief stops being theoretical and becomes tactile. Textile artist Dahye Jeong’s pattern appears across seats, floor, and soft surfaces via a newly developed 3D fabric used in a Ferrari for the first time. There’s also screen-printing of the same motif on the glass roof, turning sunlight into a shifting shadow play as you drive. That is the kind of detail you notice at 20 km/h in traffic, not just at 200 on an empty autostrada.
Most striking is the hand-woven Mongolian horsehair artwork integrated into the dashboard. It is a bold move: art placed where most supercars put carbon fibre theatre. It suggests Ferrari understands that today’s high-net-worth buyer may care as much about material intelligence as lap times.
Performance: the last of a certain line
Under the reverse-opening bonnet sits the reason the 12Cilindri exists at all: a naturally aspirated 6.5-litre V12 with 830 cv, revving to 9,500 rpm. Ferrari quotes 0 to 100 km/h in 2.9 seconds and a top speed beyond 340 km/h, but the numbers are less important than the delivery. A high-revving, non-turbo V12 is now a cultural artefact, and the 12Cilindri treats it like one, with the familiar double exhaust punctuation.
One tasteful oddity: white brake calipers and even white shift paddles, inspired by artist TaeHyun Lee’s lacquer work, both firsts for a factory Ferrari. It sounds like a detail too far until you see how it plays against the cabin’s lighter themes.
Market context: why Korea, why now
South Korea’s luxury market has matured fast, and its cultural exports have even faster. Ferrari choosing this moment to build a Korea-specific Tailor Made statement is no accident. The project also folds in sound art, with GRAYCODE and jiiiiin translating the V12’s audio signature into a visual livery. It is an on-the-nose concept, but it fits a country that understands how design, music, and identity travel together.
Verdict
Ferrari’s logo has always promised drama. This 12Cilindri Tailor Made adds nuance: heritage without stiffness, innovation without gimmickry. It will annoy a few traditionalists, delight collectors, and quietly signal a bigger truth. The Prancing Horse is no longer just Italian. It is global, and it is learning new dialects.
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