Presented during LVMH Watch Week 2026, Hublot unveiled the Big Bang Tourbillon Novak Djokovic GOAT Edition as a statement of modern haute horlogerie – where elite sport, advanced materials, and uncompromising mechanics converge.
Unveiled as a trio of limited editions, it is more than a celebrity collaboration. It is a statement piece that translates Novak Djokovic’s career – dominance across surfaces, eras, and expectations, into mechanical form. Each version corresponds to a surface that defined his legacy: blue, green, and orange, all housed within Hublot’s unmistakable Big Bang architecture.
At the heart of the watch sits a fully skeletonised tourbillon movement, visible from every angle and framed by a bold, layered case construction. The transparency is intentional. Nothing here is meant to be hidden – neither the mechanics nor the message. This is a watch that celebrates performance openly, almost unapologetically.
Material-wise, Hublot continues to do what it does best: experiment at the edge of traditional watchmaking. The composite cases feel futuristic but refined, and despite their vibrant colorways, the execution remains controlled rather than loud. Paired with a clean white strap, the contrast keeps the watch from tipping into novelty.
What’s particularly compelling is how the GOAT Edition avoids becoming just another athlete-endorsed timepiece. Djokovic’s presence feels embedded in the design language rather than stamped onto it. Subtle references, technical ambition, and a clear narrative give the watch authenticity – something many sports collaborations lack.
From a design perspective, this is not a watch trying to please everyone. It is large, expressive, and technically assertive. But that’s precisely where its strength lies. It doesn’t chase understatement; it celebrates achievement.
Hublot GOAT Edition feels honest
I genuinely like this watch – not despite its boldness, but because of it. The GOAT Edition feels honest. It knows exactly what it is and doesn’t dilute the concept to appear safer or more traditional. As a modern luxury object, it succeeds in doing what the best contemporary watches should: spark emotion, conversation, and admiration for the craft behind it.
This is less a watch you quietly own, and more one you proudly wear – a mechanical trophy that reflects both modern horology and an era-defining athlete.
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