Lamborghini took its first plug-in hybrid Super SUV to Utah’s red-rock cathedral and proved that power, poise and a charging cable can happily share a glovebox.
Zion National Park is not subtle. Neither is the Urus SE. Over three days and roughly 200 miles of tarmac ribbons and dusty trails, Lamborghini’s Esperienza Avventura gathered owners to thread the PHEV Urus through pink sandstone canyons, clamber dunes, glamp in polished Airstreams and salute the sunrise with yoga. It read like a lifestyle catalogue, but there was a point. The SE is here to show range in every sense.
The Urus has always been the loudest whisper in a valet line. The SE turns the volume by refining the frequencies. The surfacing is tauter, aero is tidier, and the light signatures carry the latest Lamborghini Y-motif. It sits broad and confident on its haunches, all polygonal menace and practical purpose. Some will call it theatrical. Others will admire how the wind seems to be part of the styling brief. Either way, the SE looks like a car that would rather hunt horizons than hauls.
Numbers matter, but not too much here. The headline is simple. The SE pairs a twin-turbo V8 with an electric motor for a combined 800 CV, and it delivers more torque than any Urus before. The result on the road is instant shove, the kind that shortens straights and clears overtakes with a firm exhale. The electric motor fills the gaps in the torque curve, so the car feels eager at low speed and unflustered at high speed. Adaptive air suspension, all-wheel drive and smart electronics keep a very big, very fast SUV tidy on mountain switchbacks. Weight from the battery is real, but it sits low and is masked by composure and grip.
Off pavement, the SE is better than it needs to be. On the right tires and in the right modes, it shrugged off rutted tracks and sand with the same insistent, slightly mischievous confidence as its styling. Purists will miss the constant V8 thrum when the car slips into electric creep. They might also raise an eyebrow at any synthesized enhancement in the cabin. The upside is a new texture to the driving experience. Leave a campsite in silence. Hit the highway with a bassy growl. Both feel on brand in 2025.
The Super SUV world is now a crowded skyline. Ferrari’s Purosangue plays the grand tourer card, Aston’s DBX707 the driver’s edge, Bentley brings lounge luxury, and Porsche continues to be the rational choice. The Urus SE stakes its ground on character and breadth. Lamborghini invented the modern Super SUV groove with the Urus. The SE keeps it relevant, adding electrification not as apology but as advantage. It answers city-center rules and conscience checks, without dulling the show.
The Urus SE is the rare thing it promises to be. A statement piece that can slide into quiet mode. A canyon-carver that can do sand and school runs. It will not convert minimalists, and it is still more sculpture than subtlety. Yet as a cultural artifact for the era of curated adventures and selective silence, it hits the mark. The SE feels like a Lamborghini that understands both the road ahead and the roads that still matter.
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