Lamborghini has never treated design as garnish. At Centro Stile, the drawing board is the first ignition, not the afterthought. The team’s signatures are well known: a silhouette you can recognise in your peripheral vision, Y-shaped light graphics that read like neon calligraphy at dusk, and hexagonal geometry borrowed from the golden age of Italian industry. Familiar yes, but the brief is never repetition. Each model must arrive with its own accent. Revuelto speaks in hybrid muscle, Huracán Sterrato adds dirt under the fingernails, and the coming generation will orbit around a new reference point called Manifesto.
Manifesto is not a running prototype. It is a rolling sculpture used to set the tone. Think of it like Terzo Millennio did in 2017, which quietly fed ideas into Revuelto and beyond. Surfaces are pared back, volumes are bold, and the stance is pure attitude. The idea is instant emotion first, recognition later.
Centro Stile has been quietly building this identity in-house since the mid-2000s. The team is compact at around two dozen specialists, but wide in perspective: Italians, Germans, Portuguese, Poles, Americans, Japanese and Chinese, the kind of creative mix that keeps an Italian brand global without blurring its accent. Clay modelers still matter as much as the wizards behind the VR rigs, and color and trim experts decide whether a material earns its place by feel as much as by feasibility. It is a football squad rather than a gallery collective, with designers shifting between blue-sky sketches and the brutal reality of millimeter-perfect production.
Design here is never a mask. Lamborghini’s recent cars make that clear. Packaging hybrid systems demands fresh thinking on proportion and airflow; intakes are not ornaments, they feed batteries and combustion with the same urgency. Revuelto’s plug-in layout changed the car’s anatomy and, with it, the visual language of its bodywork. Expect the Manifesto’s cues to be filtered through the wind tunnel and the factory, because Centro Stile sits next door to both. That proximity is the point.
Lamborghini’s obsession with Y motifs and hexagons divides dinner tables. Some see theater, others see cosplay. Both reactions are useful. In an age of algorithmic sameness, a car that can be sketched from memory after a brief encounter at a traffic light is doing its job. The studio knows the line between icon and caricature is thin, which is why the newest work leans into cleaner surfaces and stronger stance rather than more vents for the sake of vents.
There is a small skunkworks inside Centro Stile tasked with thinking 20 years ahead. Artificial intelligence is on their tool rack, used to prototype visuals and broaden the mood board at speed, but human judgment still calls the shot. The aim is not to let software dictate taste, but to give designers more paths to the unexpected. A forthcoming model called Fenomeno is already being trailed as part of that future, while remaining under wraps for now.
Every supercar brand claims design as its soul, but few sell on it as heavily as Lamborghini. It makes sense. In a world where SUVs pay the bills and electrification rewrites performance metrics, visual identity is both moat and magnet. Posters may have moved from bedroom walls to phone wallpapers, yet the stakes are the same: if the profile does not stop you scrolling, the spec sheet will not save it. With Manifesto, Lamborghini is staking out a look designed to cut through the noise.
Centro Stile is doing what the best studios do: distilling heritage into a modern accent without getting stuck in a greatest-hits loop. The Manifesto concept reads like a promise to simplify, strengthen and surprise. If the next wave of Lamborghinis can keep that purity while serving the needs of hybrids and whatever comes after, the brand’s most valuable asset will remain intact. Not power, not price, but presence.
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