The Timeless Legend of St. Tropez
Nestled along the golden sands of Pampelonne Beach in St. Tropez, Le Club 55 isn’t just a restaurant—it’s an institution. For over six decades, this seaside haven has epitomized the effortless glamour and laid-back luxury that defines the French Riviera. Its history is as vibrant and captivating as the A-list clientele it continues to attract, making it a must-visit destination for those seeking the true spirit of St. Tropez.
Humble Beginnings
Le Club 55 began its journey in 1955 when local fisherman Bernard de Colmont opened a simple beach hut to serve hearty meals to the crew filming And God Created Woman, starring Brigitte Bardot. The movie became a sensation, catapulting Bardot and St. Tropez to international fame. In the midst of this newfound spotlight, Le Club 55 quickly became a favorite haunt for celebrities, intellectuals, and socialites.
The restaurant’s charm lay in its simplicity—long wooden tables set under tamarisk trees, rustic Provençal dishes, and a relaxed ambiance that encouraged guests to linger for hours. What started as a modest eatery soon grew into a destination that embodied the effortless sophistication of the Côte d’Azur.
The Essence of Elegance
Despite its star-studded reputation, Le Club 55 has always remained true to its roots. Its motto, “The customer is not king here, because he is a friend,” reflects its welcoming ethos. Guests are treated like family, creating an atmosphere that feels intimate and unpretentious despite its glittering clientele.
The menu is a tribute to the flavors of Provence, featuring dishes crafted from fresh, local ingredients. Iconic offerings like the crudités platter—served with a tangy anchovy-laced dip—and perfectly grilled fish reflect the restaurant’s dedication to simplicity and quality.
A Playground for the Elite
Over the years, Le Club 55 has played host to a veritable who’s who of the world’s elite. From Pablo Picasso and Coco Chanel to Bono and Beyoncé, its guestbook reads like a history of modern celebrity culture. Yet, the restaurant’s unassuming charm ensures that everyone, from royalty to regulars, feels equally at home.
Even the iconic straw parasols and blue-and-white striped tablecloths have become symbols of its enduring appeal. Le Club 55 isn’t about flashy displays of wealth—it’s about understated elegance, where the focus is on savoring good food, good company, and the breathtaking beauty of the Riviera.
A Legacy That Endures
Today, Le Club 55 remains one of the most sought-after destinations in St. Tropez, a timeless retreat that captures the essence of Riviera chic. While trends come and go, this legendary beach club continues to thrive, staying true to the spirit of its founders.
For those lucky enough to snag a reservation, a visit to Le Club 55 is more than a meal—it’s an experience, a step back into a world where time slows down, and life revolves around the simple pleasures of sun, sea, and sensational food.
In the ever-changing landscape of St. Tropez, Le Club 55 stands as a testament to the enduring allure of authenticity and tradition, reminding us all why the French Riviera remains one of the most captivating destinations in the world.