Loro Piana’s Thirty-Year Ride in Rome

In the historic Villa Borghese park in Rome, one of Europe’s oldest equestrian competitions took place. The event was the 93rd Concours de Saut International Officiel Piazza di Siena, drawing an elite field of international riders to the heart of the Italian capital.

Among them were Edwina Tops Alexander, Lorenzo De Luca, and Sheikh Khalifa Al Thani. As members of the Loro Piana Jumping Team, they sported the Maison’s gold and blue colors, continuing a long-standing tradition between the brand and the sport.

A Personal Foundation

This partnership is not a recent development. For Loro Piana, the connection to the equestrian world is personal, rooted in the passions of the founders themselves. Both Pier Luigi and Sergio Loro Piana had a deep affinity for horses, a detail that has shaped the brand’s identity for decades.

That personal interest became a professional commitment. Loro Piana has now been a partner of the Piazza di Siena competition for more than 30 years. It is a relationship built on shared values like discipline, perseverance, and the transmission of tradition from one generation to the next.

From Performance to Wardrobe

The Maison’s involvement goes beyond sponsorship. It extends directly to the athletes, with specially-designed Loro Piana garments created to support the performance of equestrians. These pieces utilize technical materials intended to function under the specific demands of the sport.

That sporting aesthetic also informs a wider wardrobe inspired by the refined equestrian lifestyle. Iconic jackets and looks with elegant lines translate the brand’s history in the discipline into wearable pieces, connecting the performance-driven world of show jumping with a distinct vision of everyday elegance.

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