A day with Lucid Motors in Geneva

In Geneva, the Lucid Air Grand Touring effortlessly melded luxury with innovation. Its sleek design turned heads, while inside, cutting-edge technology and artisan craftsmanship created a sanctuary of elegance.
Written by Ash

Geneva never ceases to captivate. Each visit feels like a new chapter in a city where tradition effortlessly blends with modernity. During our recent trip for Watches & Wonders, we had the chance to experience the Lucid Motors Air Grand Touring once again—a car that had already won us over around Lake Constance last year. This time, it became our perfect companion, elevating our exploration of Geneva.

Navigating Geneva with the Lucid Air was more than just a means of transportation; it was a seamless integration of luxury and practicality. The drive between Palexpo, where the main events were held, and Beau-Rivage, the hub for independent watchmakers, was nothing short of a pleasure. The car’s refined power and smooth handling made every trip feel like an experience in itself, whether we were gliding along Lake Geneva or weaving through the city’s elegant streets.

The city’s iconic sights, like the Jet d’Eau and the historic architecture along the waterfront, took on a new level of beauty from behind the wheel of the Lucid Air. With 819 horsepower at our command, the car’s quiet, confident acceleration paired perfectly with Geneva’s serene atmosphere. Inside, the luxurious interior—with its plush leather seats and expansive glass canopy roof—offered a tranquil space to relax between appointments, letting us enjoy the city’s views in comfort.

But Geneva is more than just a backdrop. We immersed ourselves in the city’s rich cultural offerings—strolling through the cobblestone streets of Old Town, visiting exquisite boutiques, and savoring the finest dining experiences. Each moment was enhanced by the ease and elegance of the Lucid Air, which made getting around the city not just convenient, but genuinely enjoyable.

As our time in Geneva drew to a close, we found ourselves already looking forward to the next visit. The Lucid Air Grand Touring had not only elevated our experience of the city but also set a new standard for luxury travel. Geneva, with its timeless charm and commitment to excellence, never disappoints. And with the Lucid Air, every journey through this remarkable city promises to be just as memorable as the last.

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Ash

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