LUURA BRINGS A NEW KIND OF LUXURY TO PAROS

A new cliffside retreat brings contemporary Cycladic design, art and Mediterranean living to one of Greece’s most desirable islands.

Paros has steadily established itself as one of the Mediterranean’s most compelling alternatives to its more famous Cycladic neighbours. Now, a new arrival is adding another reason to make the journey.

Opening for its first season in August 2026, Luura – Cliff, Paros is a new luxury retreat perched above Agia Irini on the island’s western coast, overlooking the Aegean and neighbouring Antiparos.

It is the first property from Luura, a new hospitality brand created by father-and-daughter duo Elie and Sophie Khouri through their family company Vivium. The hotel also joins Morgans Originals, marking the collection’s debut in Greece.

A MODERN TAKE ON CYCLADIC DESIGN

Rather than attempting to reinvent the visual language of the Cyclades, Luura embraces it.

Designed by Elastic Architects, with interiors by Lambs and Lions, the property draws inspiration from traditional island architecture. Whitewashed volumes, thick walls and softly rounded forms are spread across the clifftop landscape, giving the property the character of a small Cycladic village rather than a conventional resort.

The interiors continue the restrained approach, combining natural materials, warm textures and carefully selected furniture with the simplicity of the surrounding architecture.

39 SUITES ABOVE THE AEGEAN

Exclusivity comes partly through scale.

Luura – Cliff comprises just 39 suites, all featuring private outdoor terraces and views towards the Aegean. Nineteen also include their own private pools.

At the centre of the property is a larger swimming pool overlooking the sea, alongside dedicated spa and wellbeing spaces.

Its location above Agia Irini is an important part of the experience. From the property, guests look across the water towards Antiparos and the sunsets that define Paros' western coastline.

ART BECOMES PART OF THE EXPERIENCE

Art plays an unusually prominent role throughout Luura.

Curated with independent art advisor Artemis Baltoyanni, the collection combines pieces from the Khouri family's private collection with works by established and emerging international and Greek artists.

The collection includes names such as Francesco Clemente, Claire Tabouret, Tschabalala Self, Sofia Mitsola and Kostas Paniaras, alongside pieces commissioned specifically for the hotel.

Rather than functioning simply as decoration, the collection has been integrated into the architecture and interiors, adding another layer to the property's identity.

MEDITERRANEAN FLAVOURS MEET 1920s OSAKA

Food is another major part of the Luura experience.

Lenea takes a contemporary approach to Mediterranean cuisine, focusing on seasonal ingredients and the flavours of the region.

Alongside it is Mimi Kakushi, bringing its distinctive interpretation of 1920s Osaka to Paros. The concept has already established an international reputation through its Dubai location, adding an unexpected Japanese influence to the otherwise Mediterranean setting.

Together, the two restaurants give Luura a culinary identity that extends well beyond the traditional hotel restaurant.

DISCOVERING PAROS BEYOND THE HOTEL

Luura's ambitions aren't limited to what happens within the property.

Experiences are designed around Paros itself, from sailing towards secluded bays and exploring the island's whitewashed villages to discovering its food, landscapes and local traditions.

It reflects a broader evolution in luxury travel. Increasingly, the most interesting hotels aren't attempting to isolate guests from their surroundings. Instead, they are becoming a gateway to them.

For Paros, that approach feels particularly appropriate.

The island has become increasingly desirable while retaining much of the character that originally attracted travellers: beaches, traditional villages, small communities, restaurants, art and a slower Mediterranean rhythm.

A NEW CHAPTER FOR PAROS

With its restrained architecture, serious art collection, intimate scale and enviable position above the Aegean, Luura – Cliff arrives with all the ingredients expected from a contemporary luxury retreat.

But its greatest strength may be its approach to Paros itself.

Rather than competing with the island, Luura appears designed around it — offering a quieter interpretation of Mediterranean luxury where architecture, food, art and location become equally important.

And as Paros continues its rise among Europe's most desirable summer destinations, Luura – Cliff offers a glimpse of what the island's next chapter could look like.