LVMH and Institut Français de la Mode are anchoring their new “Sciences & Creation” Chair with a Specialized Master’s course bringing together approximately 80 to 90 students, built to examine how creative work actually happens.
The academic partnership is dedicated to studying the mechanisms of creation and their contemporary transformations. It sits at the crossroads of fashion, luxury, the humanities, cognitive sciences and emerging technologies, with a brief to generate new knowledge, enrich IFM’s programs and tighten the connection between research, talent and the Maisons of the Group.
How LVMH and IFM will study creativity
“Better understanding the mechanisms of creativity has become an essential challenge in supporting the transformations of our creative industries. Because knowledge is essential to inspiration, innovation and the passing on of expertise, we are convinced that dialogue between science, academic excellence and the savoir-faire of the Maisons can open up new perspectives. With the ‘Sciences & Creation’ Chair, we aim not only to shed light on the major challenges of tomorrow, but also to identify, support and train the talents who will shape the future of fashion and luxury,” said Maud Alvarez-Pereyre, Group Chief Human Resources Officer, LVMH.
The Chair’s research is structured around three areas. “Creation and cognition” focuses on mental, perceptual and gestural processes, and the conditions that help intuition, expertise and inspiration emerge. “Computational models of creation” examines artificial intelligence systems, generative tools and new forms of human machine collaboration in practice. “Social sciences and anthropology of creation” studies the cultural, collective, symbolic and social dimensions of creative work, including the environments, networks and contexts that foster talent and the recognition of aesthetic innovation.