The Monaco Grand Prix trophy did not arrive in a simple case. For the sixth consecutive year, it was delivered in a trunk crafted in Louis Vuitton’s historic workshops in Asnières. The piece was dressed in Monogram canvas, reimagined in the red of the Principality and marked with a “V” for victory.
This trunk is the most visible symbol of a much deeper partnership. For the FORMULA 1 LOUIS VUITTON GRAND PRIX DE MONACO 2026, the Maison returned as Title Partner, working alongside Formula 1® and the Automobile Club de Monaco. The gesture is built on a simple, effective premise: Victory Travels in Louis Vuitton.
The brand’s presence extended well beyond the finish line. For its guests, Louis Vuitton hosted a dedicated hospitality suite inside the Automobile Club de Monaco. Other experiences were held aboard the Orient Express Corinthian, tying the circuit’s energy to the Maison’s long history with the art of travel.
This was an LVMH group effort. TAG Heuer, the Official Timekeeper of Formula 1, moored a boat in Monaco's harbor, styled completely in the watchmaker’s signature codes. The brand also used the moment to unveil the TAG Heuer Monaco Speed 12, a limited edition watch created as a tribute to the circuit itself.
Nearby, Moët & Chandon made its own visual statement. The Maison took over the Stade Nautique Rainier III, the iconic swimming pool complex in the heart of Port Hercule. From that prime vantage point overlooking the circuit, the name “MOËT” was displayed in bold capital letters for all to see.
As the Official Champagne of Formula 1®, the brand’s role was fulfilled on the podium. The celebration of Kimi Antonelli’s victory was marked by Moët & Chandon, bringing the on-track performance and the group’s overarching presence together in a single, visible moment.
From the trophy case to the champagne, LVMH used the weekend to demonstrate how its collection of Maisons can combine savoir-faire, celebration, and performance at one of the world’s most emblematic sporting events.
