At 30 Avenue Montaigne, the address has been Dior’s since 1947. It is one of 69 locations that will open to the public this autumn for three days, from October 16 to 18, 2026. The occasion is the sixth edition of Les Journées Particulières, an event that offers access to the workshops, cellars, and family homes behind some of the world's most protected Maisons.
The event was originally created in 2011 by Antoine Arnault, who handles Image & Environment for LVMH. This year, 46 Maisons across 12 countries will participate under the theme "At the Source of Dreams," inviting visitors to trace the origins of their creations through nature, culture, and craftsmanship.
Arnault gathered press in France and Italy to announce the event. "This new edition reflects what deeply drives us," he stated. "An uncompromising demand for quality in every aspect, the local roots of our Maisons, and the desire to share a living culture that belongs to each and every one of us."
France: Dior and Guerlain
In Paris, La Galerie Dior offers an immersion into the history of the house, retracing Christian Dior's founding inspirations. The experience extends to the gardens and landscapes that shaped his imagination, from Granville to the Château de La Colle Noire. Nearby, visitors can see the ateliers, the "beehive" where seamstresses and artisans perpetuate the exacting standards of haute couture.
Maison Guerlain will open its Réserve des Sublimes, a sanctuary for its heritage that is usually closed to the public. The space holds iconic objects, including the first Bee Bottle, created in 1853. It is here the story of the house's olfactory signature, the Guerlinade, unfolds. The blend of iris, jasmine, bergamot, rose, vanilla, and tonka bean is a direct link between the careful selection of materials and the hand-finished details of each bottle.