After nearly six decades, Moncler returns to the Winter Olympics in Cortina 2026 – a comeback that highlights the brand’s evolution from alpine origins to global leader in luxury performance wear. This return is not just symbolic; it signals a renewed ambition where craftsmanship, culture and athletic excellence meet.
A Historic Comeback at Milano Cortina 2026
On December 1st, Moncler officially announces its return to the Olympic stage as:
- Official Sponsor of the Brazil Olympic Committee (opening & closing ceremonies)
- Technical Sponsor of the Brazilian Snow Sports Federation’s alpine ski team
This dual role positions Moncler at the heart of Brazil’s Olympic presence – from ceremonial dressing to elite on-snow equipment.
World Champion skier Lucas Pinheiro Braathen will represent Brazil wearing a race suit co-designed with Moncler, merging aerodynamic engineering with design cues inspired by the Brazilian flag.
The suit blends technicity, cultural identity and Moncler’s iconic alpine aesthetic.
Moncler’s last Olympic appearance dates back to 1968, when the brand outfitted the French ski team at the Winter Games in Grenoble. More than 50 years later, the brand returns not with nostalgia, but with a modern, forward-looking vision.
Lucas Pinheiro Braathen: A Modern Athlete Who Fits the Moment
Lucas Pinheiro Braathen is one of the most compelling figures in contemporary alpine skiing.
He won the 2023 Slalom World Cup title for Norway, then shocked the sport by retiring at his peak – only to return months later to represent Brazil, his mother’s home country.
In November 2025, he delivered Brazil’s first-ever Alpine World Cup victory, marking a historic milestone.
As he notes in the press interview, the partnership goes beyond performance, built on “freedom, expression, and a shared belief in pushing limits.”
From Olympic Slopes to the Moncler Grenoble FW25 Campaign
The Olympic narrative connects directly into the new Moncler Grenoble FW25 campaign, releasing December 4th.
Lucas appears alongside Vincent Cassel, Chloe Kim, and Amber Valletta, shaping a cast that reflects alpine performance through an elevated, cinematic lens.
The campaign is shot with the clarity and restraint Moncler is known for – where technical design meets visual calm.
City Luxury Meets Mountain Function
The Moncler Grenoble FW25 collection pushes further into high-performance luxury.
Designed for real alpine conditions but visually grounded in city style, the collection introduces materials such as:
- tech denim
- tech wool flannel
- advanced performance membranes
Few brands manage to make true performance gear look refined. Moncler does it without losing even a fraction of technical credibility – and that is rare.
Heritage, Future, and the Road to Cortina 2026
Moncler’s renewed Olympic presence is also a nod to its alpine roots – from equipping the 1954 Italian K2 expedition to dressing champions in the 1960s. But the 2026 return represents something new: a contemporary vision shaped by global culture, technical innovation and personal expression.
The brand accompanies this new era with “Beyond Performance”, a short film directed by Mark Clinton, offering a visual journey into Lucas’s mindset leading into the Games.
Looking Ahead
As Moncler steps into Milano Cortina 2026 with Team Brazil and Lucas Pinheiro Braathen, we’ll be following the evolution of Moncler Grenoble and the brand’s next chapter in luxury performance.
For more sports stories and performance-driven features, explore on our MenWith Sports section
