There’s something about linen in spring – the quiet rustle of quality, the elegance of effortlessness. It’s the kind of fabric that doesn’t chase attention, yet never escapes it. And in the hands of a tailor who’s been dressing men of distinction for over a century, linen becomes more than seasonal. It becomes a statement.
Founded in 1913 on London’s Jermyn Street, Hawes & Curtis has spent more than 100 years refining the shirt. Worn by royalty, respected by statesmen, and – at one time – favored by Frank Sinatra, the brand has always held a place in the wardrobe of those who value subtle distinction.
Yet despite the legacy, the house is not resting on its reputation. With its latest linen collection, Hawes & Curtis proves that history can evolve – and sometimes, feel even lighter.
A Collection Made to Breathe
The new capsule features a focused range of linen shirts and tailored suits designed with movement and heat in mind. Whether worn under the sun at a summer wedding or paired casually with chinos on a slow weekend, each piece is made to hold its shape without holding you back.
Light in weight but not in structure, the collection reflects the same tailoring philosophy that built the brand’s reputation. The collars sit crisp. The sleeves roll just right. The entire garment feels balanced – between relaxed and refined.
Available in a palette of earth tones, soft neutrals, and navy staples, the pieces are versatile without being bland. This isn’t fast fashion masquerading as heritage. It’s heritage adjusting the dial toward modern life.
From London to Now
While Hawes & Curtis continues to serve its long-standing British clientele, this new offering speaks directly to a broader, international audience – one that values heritage, but lives in the present.
Through digital platforms and editorial partnerships, including a capsule with @menwithclass, the brand is inviting a new generation to rediscover the pleasures of dressing well. And in a time when many wardrobes are ruled by convenience, linen offers something more: ease, yes – but also intention.
The Hawes & Curtis Linen Collection is available now at hawesandcurtis.com
Follow them on Instagram: @hawesandcurtisglobal
