When the curtain fell on the Olympic Winter Games Milano Cortina 2026, one name once again stood at the heart of every decisive moment: OMEGA.
For the 32nd time in Olympic history, and backed by 94 years of experience since its debut in 1932, the Swiss watchmaker delivered precision on a scale few brands in the world could manage. Across 116 events and 8 sports, OMEGA measured every fraction of a second, every distance, every score that defined two weeks of elite winter competition.
Precision on an Extraordinary Scale
Milano Cortina 2026 was not just a sporting spectacle, it was a logistical and technological masterpiece.
OMEGA deployed 300 timekeepers and transported 130 tonnes of equipment across the venues of northern Italy. Over the course of the Games, more than 1,200,000 data points were recorded, including times, rankings, distances, scores and performance statistics.
This was not simply about stopping a clock at the finish line. It was about capturing truth in sport, down to the smallest measurable unit.
Among the brand’s technological arsenal were its electronic starting pistol, advanced starting gates and photoelectric cells. Yet one innovation stood out above all.
For the first time at an Olympic Winter Games, OMEGA introduced the Scan O Vision ULTIMATE photofinish camera, capable of capturing 40,000 digital images per second at the finish line. In disciplines where medals are separated by thousandths of a second, this level of detail transforms precision into certainty.
Data, Vision and the Future of Sport
Beyond timekeeping, OMEGA elevated how audiences experience sport.
Through Motion Sensor and Positioning Systems powered by Computer Vision and AI, the brand delivered deeper analytical insights in events such as Figure Skating and Big Air. Stroboscopic replays, augmented data graphics and real time movement tracking allowed media outlets around the world to tell richer, more technical stories.
Performance was no longer just seen. It was decoded.
In an era where storytelling is as vital as competition itself, OMEGA’s role extended from the arena to the global broadcast.
Records Written in Ice and Snow
Milano Cortina 2026 will be remembered for its extraordinary athletic achievements. Over the two weeks, 7 new Olympic Records were set, along with 1 new World Record.
Several of OMEGA’s sporting ambassadors left a particular mark:
Jordan Stolz
The American speed skating phenomenon claimed gold in both the Men’s 1000m and 500m, setting two new Olympic Records. He added a silver in the 1500m, confirming his dominance on the ice.
Laurence Fournier Beaudry and Guillaume Cizeron
Representing France, the duo secured gold in Ice Dance. With the highest scores in both their Rhythm Dance and Free Dance programs, their performances combined technical mastery with artistic elegance.
Jutta Leerdam
Leerdam captured gold in the Women’s 1000m, setting a new Olympic Record, and added a silver medal in the 500m, underlining her position among the sport’s elite.
Mathilde Gremaud
In Freestyle Skiing, Gremaud earned her second Olympic gold with victory in the Women’s Freeski Slopestyle, showcasing fearless precision in one of the Games’ most dynamic disciplines.
Each of these moments was immortalized not only in memory, but in data measured to perfection.
The Road to a Century
With Milano Cortina 2026 concluded, OMEGA now moves closer to a historic milestone. In 2032, when the Olympic Games are held in Brisbane, the brand will celebrate 100 years as Official Timekeeper of the Olympic Games.
Before that centennial arrives, the journey continues through Los Angeles 2028 and the French Alps 2030.
If Milano Cortina 2026 proved anything, it is that while athletes push the limits of human performance, OMEGA ensures that every limit is measured with absolute clarity.
In the world of elite sport, precision is not optional. It is everything.
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