For Spring 2026, UGG makes a confident statement in men’s fashion, fusing cultural influence with heritage craftsmanship. In its latest campaign, the California based brand enlists global rap icon Central Cee and Olympic gold medalist Su Yiming to introduce a new chapter of clogs and mules inspired by the iconic Tasman silhouette.
The result is a collection that balances versatility, craftsmanship and global relevance, proving that comfort and cultural credibility can coexist seamlessly.
A Global Campaign Rooted in Reinvention
The Spring 2026 campaign visually reinforces UGG’s global identity. Central Cee stands before a wall of clocks set to cities around the world, symbolizing timeless style that transcends borders. Su Yiming appears in a minimal, street styled setting, allowing the footwear to command full attention.
Both figures embody evolution and adaptability. Much like UGG itself, they are not defined by one place or one moment. They are everywhere, shaping what comes next.
Introducing the Otzo Clog
At the forefront of the collection is the Otzo Clog, positioned as a new icon within the brand’s lineup. Designed as a dual gender silhouette, the Otzo merges premium nubuck leather with a wool lining, delivering UGG’s signature comfort in a refined and modern profile.
Priced at 150 dollars, the Otzo Clog represents a clean evolution of the slip on, blending heritage construction with contemporary aesthetics.
Reinventing the Tasman
Few silhouettes have achieved the cultural penetration of the Tasman. Worn by athletes, creatives and celebrities in tunnel walks, red carpets and street style moments, it has become a symbol of effortless versatility.
For Spring 2026, UGG reinterprets this classic in two distinct ways.
The Tasman Lace introduces a dual lace system that allows multiple lacing, looping and tying options layered over the brand’s iconic suede upper. Available in Chestnut and Black at 145 dollars, it invites personal expression while maintaining its recognizable DNA.
The Tasman Albite takes craftsmanship even further. Nearly entirely handmade, it features hand done leather whipstitching inspired by traditional UGGbraid detailing. Limited to just 2,000 pairs globally, 1,000 in Black and 1,000 in Jasmine, each pair is individually numbered on the footbed. At 300 dollars, it stands as both a collector’s piece and a celebration of artisanal technique.
Culture, Craft and Commercial Power
Founded in 1978 by an Australian surfer on the California coast, UGG has evolved into a global lifestyle force generating more than 2 billion dollars in annual sales. From Hollywood to global fashion capitals, the brand has consistently bridged laid back comfort with elevated design.
By pairing Central Cee’s boundary pushing global rap presence with Su Yiming’s Olympic achievement, UGG reinforces its cultural relevance across music, sport and fashion. The message is clear: men’s footwear can be comfortable, expressive and internationally connected without sacrificing authenticity.
Spring 2026 is not just about new silhouettes. It is about redefining how heritage footwear fits into a modern, style conscious world.
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