Stepping off the plane in Geneva always brings a rush of excitement. The air carries a certain crispness, mingling with the anticipation of what’s to come. This year’s trip to Watches & Wonders 2024 was no different. For anyone passionate about horology, this event is a pilgrimage—a rare chance to see the future of watchmaking unfold.
The halls of Palexpo buzzed with energy as enthusiasts, collectors, and industry insiders converged, all eager to explore the latest innovations in luxury timepieces. It’s a unique feeling to be surrounded by such reverence for craftsmanship, and from the moment we stepped in, it was clear that 2024 would be a good year.
Among the many timepieces that caught my eye, the IWC Portugieser stood out. This watch has always had a special place in the world of horology, but this year’s model took things to a new level. The elegant design, combined with the fine craftsmanship IWC is known for, created a piece that exuded both tradition and modern sophistication. The dial’s simplicity, paired with the intricate detailing of the movement, made it a highlight of the event.
In contrast, Hublot’s BIG BANG Integrated Time Only King Gold demanded attention with its bold style and technical prowess. Hublot has never been one to shy away from making a statement, and this piece is no exception. The integration of gold with the rugged, almost industrial design of the Big Bang line created a striking balance between opulence and toughness. It’s a watch that commands presence, both visually and technically.
While the big names always draw crowds, one of the more intimate and rewarding parts of the trip was our time at Beau Rivage, where we spent an afternoon with independent watchmakers. Here, the focus shifts from the grand to the personal, and nothing encapsulated this better than our hands-on experience with the De Bethune DB28xs. The DB28xs is a work of art, with a captivating dial that plays with colors and patterns in a way that feels almost otherworldly. The watch’s size and the way it sat on the wrist defied expectations, proving that smaller, when done right, can be just as impressive.
Beyond the watches, this event is always about connections—meeting up with old friends, exchanging insights, and discussing the latest trends with colleagues. The conversations often veer beyond watches, touching on shared passions, future collaborations, and the ever-evolving landscape of the industry.
As we left Geneva, I couldn’t help but reflect on how Watches & Wonders is more than just an event; it’s a celebration of artistry, a glimpse into the future, and a reminder of why we love this craft. Every watch tells a story, and every trip to Geneva adds another chapter to our own.
