With Edouard Meylan of H. Moser & Cie: The Power of Being Independent
Edouard Meylan reflects on Moser’s momentum, design clarity and the long-term vision shaping its next chapter.
Watches
Norqain: Family Ties, Emotional Watchmaking & Ice Cream
Tobias Küffer reflects on Norqain’s emotional roots, family legacy and a future shaped by bold ideas.
With Wilhelm Schmid of A. Lange & Söhne: The Brain, the Heart and the Future
Wilhelm Schmid reflects on the values that guided A. Lange & Söhne through loss and revival.
Chopard L.U.C Grand Strike: Time Measured in Sound
In the quiet Swiss village of Fleurier, time doesn’t just tick. It sings.
Audemars Piguet Introduces Its Intelligent Setting Device
I didn’t expect a Swiss heritage brand to embrace AI boldly, but Audemars Piguet did.
Tudor’s Dune White Ranger and the Strength of Restraint
A focused take on utility and proportion, built for daily wear without forcing the point.
Breitling’s House of Brands Makes a Calculated Debut at Dubai Watch Week
A strategic triad emerges in Dubai as Breitling previews the return of Universal Genève and Gallet.
JC Biver Introduces New Automatique Models at Dubai Watch Week 2025
At Dubai Watch Week 2025, Biver expanded its Automatique line with nine refined models, emphasizing craftsmanship, natural materials, and elegant contrasts.
PSG × Tismo Geneve Watch Collection Unveiled
A unique collaboration bridges football heritage and Swiss watchmaking excellence - three timepieces, one champion mindset.
A Calmer Moment for Swiss Watches in the American Market
The U.S. has cut tariffs on Swiss goods to 15 percent, easing pressure on watchmakers and buyers after a turbulent year.
A Night of Triumph at GPHG 2025
With Breguet earning top honours, we look closely at some of the remarkable pieces from the ceremony.
Norqain’s NHL Deal Makes Sense Because It’s Personal
A modern Swiss brand with real hockey roots joins the NHL in a natural, authentic partnership.