
Roger Federer’s Rolex Collection
Few athletes embody elegance quite like Roger Federer. The same refined balance that defined his tennis career is reflected in his Rolex collection. From Iconic Sports Models to Ultra Exclusives

Few athletes embody elegance quite like Roger Federer. The same refined balance that defined his tennis career is reflected in his Rolex collection. From Iconic Sports Models to Ultra Exclusives

The brand's first ceramic watch isn't about new materials. It's about doubling down on a philosophy of subtraction.

A stricter standard reveals why analogue precision still matters today.

For Milano Cortina 2026, OMEGA is not launching a new watch in this announcement. It is building a temporary home where its Olympic identity can be lived, not just read off a stopwatch.

Two icons driven by speed and precision come together as Breitling becomes Official Watch Partner to Aston Martin and the Aston Martin Aramco Formula One Team, marking a powerful return to F1 with a striking new Navitimer.

Louis Vuitton deepens its exploration of independent haute horlogerie with the LVDB-03 Louis Varius Project, an ultra exclusive collaboration with master watchmaker Denis Flageollet of De Bethune. The project introduces two modular timepieces that blur the line between mechanical art and contemporary luxury.

Neo Frame stands apart from Royal Oak and Code 11.59, opening a new chapter for Audemars Piguet.

A 2026 return to an original 1979 look, this Polo 79 mixes white and yellow gold while keeping Piaget’s ultra-thin credentials front and centre.

A new Olympic Winter Games edition of the Seamaster Diver 300M pairs high-tech materials with a surprisingly graphic dial that wears its “2026” inspiration right on the surface.

LVMH Watch Week 2026 in Milan reaffirmed the luxury horology world’s appetite for bold design, haute craftsmanship and mechanical prowess. This year’s novelties - from skeletonised rockets of time to elegantly engineered travel watches – set a confident tone for the year ahead.

At LVMH Watch Week 2026, TAG Heuer made one thing clear: the Carrera is no longer just an icon of the past, but the backbone of the brand’s future. With a series of new releases unveiled in Milan, the maison doubled down on chronograph mastery, historical references, and contemporary execution – all while pushing technical […]

A bold tourbillon, vibrant materials, and a clear narrative — the Big Bang Tourbillon Novak Djokovic GOAT Edition is more than a collaboration. It’s a modern luxury statement shaped by performance, precision, and legacy.