Where We're Going: The Tesla Roadster Takes Flight
It's the ultimate celebration of human driving, from the one company working hardest to make it obsolete. The Tesla Roadster is more than a car; it's a monument to a world that's about to disappear.
Notes
The LVMH Method: How To Build A Universe On A Train
By putting a watchmaker, a perfumer, and a trunkmaker on an Art Deco train, LVMH revealed its true strategy is to sell a unified worldview, not just individual products.
Ferrari Showed Two Futures In Monterey
Based on the SF90 Stradale, the CZ26 is a completely new berlinetta created through Ferrari's Special Projects programme for a single US client.
The Car Industry Is Having Its Quartz Crisis
Swiss watchmaking and the car industry both sold performance, both were genuinely the best at it, and both discovered that their expertise was tied to a substrate that moved.