Ash Mirghadiri

Owner & Editor-in-Chief

With a background in wealth management and the watch industry, Ash brings an insider's perspective to the people, places and ideas shaping modern luxury culture.

Riva’s New 54 Metri Is Its Largest Superyacht to Date

Trump Implements 39% Tariffs on Swiss Watches From August 7

Lamborghini Unveils Temerario Ad Personam Customized for Sardinia

Engineering Excellence Behind the Bugatti Veyron

A Weekend with the Ghosts of Rolls-Royce

The Ferrari Amalfi: A Grand Tourer for the Modern Age

Sadair’s Spear: Koenigsegg’s Quiet Revolution of Speed

Carlo Ancelotti Leaves Real Madrid: A Legacy of Class and 15 Titles

Aston Martin Adds Apple CarPlay Ultra: Subtle Tech, Same Soul

TUDOR’s Black Bay Chrono “Carbon 25”: Lightweight Precision Ahead of the Miami F1 GP

Last Week In Geneva: Discoveries Beyond the Salon

Tudor at Watches & Wonders 2025: Purposeful Progress

A. Lange & Söhne’s Minute Repeater Perpetual: Precision in Poetry

Chopard at Watches & Wonders 2025: A Tale of Two Titans in Platinum

Back to the Fast Lane: Breitling Top Time B01 Racing and Martini Racing

Hublot Big Bang at 20: Still Breaking the Rules

Rolex Land-Dweller Unveiled: A Bold New Era

Geneva Day One: Where Art Meets Time — A Visit to Jacob & Co.