Ash Mirghadiri

Owner & Editor-in-Chief

With a background in wealth management and the watch industry, Ash brings an insider's perspective to the people, places and ideas shaping modern luxury culture.

With Robert Bailey: Laurent Ferrier at 15, refining the Silence

Chopard L.U.C Grand Strike: Time Measured in Sound

Audemars Piguet Introduces Its Intelligent Setting Device

Tudor’s Dune White Ranger and the Strength of Restraint

JC Biver Introduces New Automatique Models at Dubai Watch Week 2025

A Night of Triumph at GPHG 2025

Aston Martin x BERO: Britain’s sober new power couple

Patek Philippe Sky Moon Tourbillon at Hong Kong XXI Auction

Bab Samhan in Diriyah: Where Heritage Finds Its Voice

The Daytona, in Living Color: What Sotheby’s Archive Tells Us About Rolex’s Wilder Streak

Forever, Senna

The Rarest Steel: Patek Philippe’s Ref. 1518 Breaks Records in Geneva

Plugged Into the Volcano: Lamborghini Urus SE in Lanzarote

New Jaguar Delayed. Sales Collapsed. The Car Is Not The Real Problem.

Axioma’s New Number: Why a 72-meter Icon at €55 Million Matters

The Design Story Behind The Bugatti Tourbillon

The Debut of the Amels 80-Metre Pangea

Omega Marks Time and Taste at Milano Cortina 2026