Ash Mirghadiri

Owner & Editor-in-Chief

With a background in wealth management and the watch industry, Ash brings an insider's perspective to the people, places and ideas shaping modern luxury culture.

The Cartier Crash Keeps Bending the Market

Swatch x Audemars Piguet: The Royal Pop

A One-Client Ferrari Takes The Top Design Award

The Bugatti That Refuses to Become a Museum Piece

Bentley, a Gandoura, and a Cold-Water Swimmer

Patrick Dempsey and the New Rules of Storytelling

Range Rover Turns London Postcodes Into Paint Codes

Inside the Other Side of Leica with Henrik Ekdahl

The Cartier Crash and the Value of Imperfection

Louis Vuitton Puts Its Past and Present in Conversation

With Gregory Kissling: The Art of Breguet

Bugatti's New Ownership Signals a Deeper Shift

The Square That Won't Sit Still: Tag Heuer Monaco

Everything Worth Knowing From Watches & Wonders 2026

With John Goldberger: The Meaning of Timeless

The Patek Philippe Nautilus turns 50

Jacob & Co. x Bugatti: Nothing Hidden

With Bertrand Meylan: Pumping H. Moser & Cie