Ash Mirghadiri

Owner & Editor-in-Chief

With a background in wealth management and the watch industry, Ash brings an insider's perspective to the people, places and ideas shaping modern luxury culture.

$2.2 Trillion: A Record Year for the World’s Wealthiest

Watches That Caught Our Attention in 2025

The 5-Star Illusion

What 2025’s Wildest Auction Records Say About Taste Now

A quite holiday greeting

The Man Behind Rolls-Royce Spirit of Ecstasy

Inside Bugatti’s Quietest Tradition: Soirée de Noël

Porsche 911 GT3 90 F. A. Porsche: a quiet icon with a loud heartbeat

Bentley’s Flying Spur Speed sets a frosty record

A Worldtimer for the slower journey

The Hand That Changed the Room: F.P. Journe’s 10.75 Million Dollar Record

Reflections from Dubai Watch Week 2025

With Edouard Meylan of H. Moser & Cie: The Power of Being Independent

With Jean-Claude Biver: Reflection on Time and Legacy

Norqain: Family Ties, Emotional Watchmaking & Ice Cream

With Wilhelm Schmid of A. Lange & Söhne: The Brain, the Heart and the Future

With Jean Laconte: The story behind Monaco Split-Seconds Chronograph Air 1

With Julien Tornare, CEO of Hublot, during Dubai Watch Week